We’re thrilled to share that Xmars emerged as a double winner at this year's Amazon unBoxed conference, securing the Amazon Ads Partner Award for Technology Innovation for the second time and our first-ever Beyond the Funnel Innovation Award.
The Amazon Ads Partner Awards recognize media and creative agencies, as well as AdTech and solution providers, who drive innovation and growth for advertisers. They highlight partners that possess a deep understanding of the Amazon Ads product suite and deliver best-in-class service by pioneering strategic approaches for their customers.
This achievement marks our third consecutive year as a Technology Innovation finalist and highlights our commitment to providing advanced, data-driven solutions that empower brands to succeed across the entire marketing funnel.
Why we won the Technology Innovation Award
The Technology Innovation Award celebrates cutting-edge solutions that drive measurable impact for brands. Xmars identified four primary gaps advertisers often faced:
- Attribution gaps: Difficulty in getting a complete view from the first ad impression to purchase.
- Audience identification: Challenges in pinpointing high-value custom audiences for ad optimization.
- Technical hurdles: Barriers to accessing AMC data due to the need for SQL expertise.
- Efficiency issues: Time-consuming processes for generating actionable insights.
Our solution: Xmars AMC Hub
To bridge these gaps, we developed the Xmars AMC Hub, a user-friendly platform that unlocks Amazon Marketing Cloud insights without the need for technical expertise. Featuring an advanced model gallery and robust audience creation tools, the Hub offers:
- Ten customizable, pre-built models, including multi-touch attribution, customer lifetime value, and path-to-conversion.
- No-code audience creation, using seven pre-built templates for seamless optimization.
- Drag-and-drop interface for intuitive data analysis, making AMC insights accessible to all users.
What sets us apart
Unlike other solutions on the market, Xmars AMC Hub is the most advanced, offering a comprehensive suite of tools for AMC analyses and audience creation. The no-code interface empowers users to gain a complete picture of their marketing efforts, from the first impression to purchase, without needing to write a single line of SQL code.
Impact case study: Goal Zero
By leveraging the Xmars AMC Hub, Goal Zero achieved:
- 30% year-over-year sales growth
- 20% decrease in total advertising cost of sales (TACOS)
- 16% boost in customer reach
Beyond the Funnel Award: Driving ROAS across the Funnel
The Beyond the Funnel Innovation Award recognizes excellence in full-funnel marketing strategies. Our work with Greenworks exemplifies this approach. The client faced a significant challenge in justifying upper-funnel investments, particularly in video ads that historically showed low return on ad spend (ROAS) on a last-touch basis.
Strategic approach
Our solution started with a bottom-up approach, focusing on mid-funnel consideration while gradually expanding to upper-funnel initiatives. We utilized Amazon Marketing Cloud to track the impact of ad touches across the funnel, validating the value of upper-funnel activations. By starting with a modest DSP video ad budget and scaling gradually, we effectively optimized the ad spend and refined targeting across product lines.
Creative tactics
To drive engagement, we diversified ad content to highlight multiple ASINs, directed traffic to brand store pages, and showcased various product options. We also leveraged insights from BSR rankings to fine-tune our audience targeting strategies.
Impact case study: Greenworks
Our comprehensive strategy delivered remarkable results:
- 20% increase in branded search volume
- 17% boost in detail page view volume
- 10% increase in sales and ROAS
Xmars is honored to receive these awards, which reflect our ongoing efforts to push the boundaries of advertising innovation. As we look ahead, we remain committed to refining our algorithms and expanding the capabilities of the Xmars AMC Hub to help more brands achieve success in full-funnel marketing.
Stay tuned for more updates and join us in celebrating this exciting achievement! To learn more about how Xmars can elevate your Amazon ad success, schedule a demo here.
