To run a successful Amazon DSP campaign, you need a strong strategy and the right tools to navigate rising costs and fierce competition. At Xmars, we’ve developed a solution that tackles these challenges head-on, simplifying campaign management while boosting performance.
In a recent webinar, our Senior Ad Managers, Kadence Leung and Sunny Panu, shared insights on how brands can use Xmars’ AI-driven features to streamline DSP campaigns and achieve stronger results. Click here to see the on-demand recording.
Below is a summary of how Xmars helps advertisers stay ahead amidst rising competition:
Tackling rising costs and competition
With cost-per-click (CPC) rates climbing alongside increasing competition, advertisers are under pressure to maintain visibility without overspending. To tackle this, Xmars helps advertisers take full advantage of Amazon DSP’s cost-per-thousand-impressions (CPM) pricing model. Instead of being charged for every click, advertisers pay for the number of times their ads are shown—making it easier to stretch their budgets while still reaching the right audiences.
This CPM approach provides brands with a more strategic way to drive visibility, ensuring they maximize exposure without getting caught up in costly bidding wars. But success with DSP is about more than just pricing; it’s also about reaching the right people.
Precision audience targeting
Xmars’ platform enhances DSP's advanced audience targeting by enabling advertisers to pinpoint shoppers based on their behaviors, such as viewing or purchasing products, or interacting with competitor listings. Our Smart Creation feature automatically generates relevant audiences by categorizing competitor products into three tiers: primary competitors, general competitive products, and related products. From these groups, Xmars builds the audiences foundational for your initial DSP orders and line items.
To maximize budget efficiency, negative targeting excludes customers who have already purchased or shown low buying intent, ensuring ad spend focuses on high-conversion potential.
These sophisticated targeting capabilities expand brand reach while directing ads to high-value audiences, boosting both visibility and conversion rates.
AI as a strategic asset, not a replacement
AI plays a key role in optimizing DSP campaigns, but at Xmars, it’s about enhancing, not replacing, human expertise. Our AI automates repetitive tasks like bid adjustments and budget management, continuously refining campaigns based on real-time performance data. This means your campaigns are always optimized, without needing constant manual oversight.
Whether you're new to DSP or have years of experience, Xmars gives you the flexibility to let AI manage tasks where it makes sense while still providing the freedom to make manual adjustments when needed. This balance between automation and control allows advertisers to focus on strategy, not the small details.
Preparing for major sales events
For major sales events like Prime Big Deal Days and Black Friday, the ability to quickly launch and optimize campaigns is critical. Xmars’ Smart Creation feature enables advertisers to set up DSP campaigns in just 15 to 30 minutes, giving them enough time to fine-tune their strategies before these high-impact events.
Xmars also provides real-time flexibility to adjust budgets, retarget audiences, and tweak creatives based on performance insights, ensuring campaigns can adapt to fast-changing market dynamics. This agility is crucial for maximizing opportunities during major sales periods.
Gaining deeper insights with Amazon Marketing Cloud (AMC)
To further refine audience targeting, Xmars integrates seamlessly with Amazon Marketing Cloud (AMC), providing deeper insights into shopper behaviors. AMC Hub lets advertisers create custom audiences based on specific actions—like adding a product to the cart but not completing the purchase or visiting a competitor’s product page. These custom audiences can be activated directly within your DSP campaigns, without the need for technical expertise. This powerful combination of behavioral insights and advanced targeting helps brands reach high-intent shoppers, increasing the likelihood of conversions and driving campaign performance.
Simplified reporting for smarter decisions
To truly optimize campaigns, clear and actionable insights are essential. Xmars simplifies reporting with advanced data visualization tools that make it easy to track performance across different audience segments, products, and creatives. Instead of manually compiling data, advertisers can filter and analyze key metrics quickly, allowing them to spot trends and make data-driven decisions faster.
Whether you're tracking return on ad spend (ROAS), monitoring new-to-brand conversions, or refining frequency caps, Xmars’ reporting tools help advertisers make smarter adjustments to ensure continuous improvement.
Conclusion
Xmars is built to help advertisers maximize the potential of their Amazon DSP campaigns by simplifying the process and delivering actionable insights. Our AI-powered platform takes care of the necessary optimizations, allowing you to focus on strategy and driving growth. Whether you're just starting out or looking to refine your DSP strategy, Xmars has the tools you need to stay competitive.
To learn more about Xmars DSP solutions, book a demo and explore how we can help you transform your advertising and grow your sales.
