Pay as you grow
start today for free

Unlock growth: Select the pricing plan that's right for you.

$1 for your first month
Explore

Explore the latest in reporting and AI Copilot.

$99
USD
/month
or 2% of ad spend,
whichever is greater
Xmars advertising tools

Campaign management

AI Copilot

Real-time campaign optimization (AMS)

AI-powered bid automation

AI-powered campaign creation

AI-powered campaign structure optimization

Keyword harvesting & management

Reporting dashboards

Try for free
Easy registration
$1 for your first month
Scale

Scale your sales and ads optimization with the latest in AI and automation.

$199
USD
/month
or 2% of ad spend,
whichever is greater
Xmars advertising tools
All features in Explore

Advanced reporting & analysis

Keyword recommendations

Scheduled reports

Rules-based automation

Competitive analysis

Buy box percentage

Inventory data

Try for free
30 days for free
$1 for your first month
Lead

Lead the competition with advanced omni-channel ad strategies.

$499
USD
/month
or 2% of ad spend,
whichever is greater
Xmars advertising tools
All features in Scale

Lock Ad Placement

Market insights

Budget management

Customizible dashboards

Keyword rank tracker

DSP reporting

AI action space customization

Walmart Advertising Solutions

Included services:

1:1 Onboarding support

Monthly check-in calls

Supported by customer success team

Try for free
30 days for free
$1 for your first month
Enterprise & Agency

Xmars AI-powered technology plus strategic ad optimization support.

Custom pricing
Sliding scale
Xmars advertising tools
All features in Lead

Full feature set

Amazon Marketing Cloud (AMC)

Amazon DSP ads

AI diagnosis & reconstruction

AI recommendations

AMC custom audience creation

Advanced AMC models

Early access to beta features

White labeling

Dedicated customer success team

Contact us
Custom pricing
Over $200,000 in monthly ad spend Unlimited retail media platforms
$1 for your first month
Explore

Explore the latest in reporting and AI autopilot, free all the time.

$99
USD
/month
or 2% of ad spend,
whichever is greater
Xmars Advertising Tools

Campaign Management

AI Copilot

Real-Time Campaign Optimization (AMS)

AI-powered Bid Automation

Product Analysis

Reporting Dashboards

AI-powered Campaign Creation

Try for free
Easy Registration
Core features
Campaign management
Product center
AI optimization
Tools
Amazon Marketing Cloud (AMC)
Walmart advertising solutions
Insights & reporting
Customer success support
Campaign management

Analyze trends and optimize ads for Sponsored Products, Brands, and Display Ads, focusing on elements such as keywords, creatives, and overall campaign performance.

Core features
AI Copilot

Leverage AI to optimize existing campaigns or create new campaigns with AI-powered bidding, budgeting and targeting, simplifying complex decision-making processes.

Core features
Advanced tools

Streamline campaign management with features like automated rules, custom budget allocations, bulk operations, and targeted ad placements.

Core features
Advanced reporting & analysis

Dynamic reporting provides access to comprehensive insights using customizable dashboards, intuitive data visualization, and actionable reports.

Core features
Amazon Marketing Cloud (AMC)

Unleash actionable insights into the customer journey and amplify your campaign impact.

Core features
Product analysis

Actionable insights into competitor performance and AI-driven campaign optimization.

Core features
Walmart Advertising Solutions

Comprehensive ad management tools that ensure precise ad placements and optimize campaigns through automated rules, strategic bidding, and reporting for better targeting and effectiveness.

Core features
Amazon Sponsored Ads

Strategically optimize Amazon ads spend into an integrated campaign strategy across all ad types including Sponsored Product, Sponsored Brand and Sponsored Display.

Campaign management
Amazon DSP Ads

Expand your reach across Amazon and beyond with self-serve and managed DSP solutions for precise audience targeting. Utilize custom audiences to engage consumers at every stage of the sales funnel, optimizing your ad placements both on and off Amazon.

Campaign management
Creative asset management

Upload assets and perform bulk operations that synchronize across your Amazon storefront.

Campaign management
Keyword management

Optimize your ad performance with tools that help you select, evaluate, and refine keywords, incorporating keyword harvesting for discovery, negating to avoid unproductive terms, and targeting to ensure your ads reach the right audience.

Campaign management
Budget management

Create customized budget groups across campaigns to receive status notifications and adjust accumulated and overspending budget rules.

Campaign management
AI-powered campaign creation

Create and manage Sponsored Ad campaigns tailored to specific performance and budget goals using advanced AI algorithms.

AI optimization
AI-powered Amazon DSP campaign creation

Easily create and manage DSP campaigns based on specific performance and budget goals to precisely reach custom audiences.

AI optimization
Real-time campaign optimization (AMS)

Dynamically adjust Amazon ad campaigns in real-time to optimize performance metrics and respond to market changes.

AI optimization
AI-powered bid automation

Leverage AI to continuously analyze data and automatically adjust bids to maximize ad efficiency and return on investment.

AI optimization
AI-powered keyword harvesting & negating

Enhance keyword strategies by using AI to identify high-performing keywords and exclude non-performing ones, improving campaign relevance and effectiveness.

AI optimization
AI-powered budget optimizition

Smartly allocate and adjust advertising spend across campaigns to ensure optimal use of budget based on performance data and campaign structure.

AI optimization
AI-powered dayparting

Implement AI-driven scheduling to align ad exposure with peak audience activity times, increasing engagement and conversions.

AI optimization
AI-powered campaign structure optimization

Apply the optimal campaign structures based on budgets and keyword strategy.

AI optimization
AI audit

Analyze your campaign structures and budget allocations using our AI-powered tool, developed by industry experts.

AI optimization
AI fine tuning

Apply manual actions on recommended AI optimizations, customizing how the AI optimizes ads to your preferences.

AI optimization
Add AI to existing campaigns

Integrate AI capabilities into your existing ad campaigns without the need to create new ones.

AI optimization
Automated ad positioning (Lock Ad Placement)

Secure prime ad positions on Amazon, ensuring your ads appear in the most effective spots for visibility and conversion.

Tools
Keyword rank tracker

Track the search rankings for your product keywords and compare your ranking against competitiors.

Tools
Rules-based automation

Boost ad efficiency with Automate Rules. Automate campaign adjustments based on predefined rules to maintain efficiency and meet performance targets effectively.

Tools
Campaign dayparting

Schedule ads to run during peak shopper activity times, maximizing conversion rates and reducing wasted ad spend.

Tools
Keyword harvesting & management

Easily review and apply successful keywords and negate ineffective search terms to continuously refine your campaign targeting.

Tools
Smart campaign labels

Categorize and manage campaigns, keywords, and ad groups, simplifying performance tracking and analysis.

Tools
Ad ops management

Manage and assess your team by analyzing their campaign performance and other key metrics.

Tools
AMC custom audience creation

Create tailored audiences based on shopper behaviors and campaign signals, allowing for more targeted and higher converting advertising campaigns.

Amazon Marketing Cloud (AMC)
AMC model gallery

Gain access to sophisticated modeling and analytics that reveal deep insights into shopper behavior and advertising trends.

Amazon Marketing Cloud (AMC)
No-code model creation

Customize advanced models without any coding knowledge using a drag-and-drop interface, making advanced data analysis accessible to marketers of all skill levels.

Amazon Marketing Cloud (AMC)
Basic AMC models

Covers fundamental model options such as Demographics, Path to Conversion, and Geolocation, essential for basic audience segmentation.

Amazon Marketing Cloud (AMC)
Advanced AMC models

Sophisticated models like Multi-Touch Attribution, Customer Lifetime Value, and detailed audience labeling for deeper insights and precision targeting.

Amazon Marketing Cloud (AMC)
Campaign and ASIN level granularity

Get detailed data analysis at both the campaign and individual product (ASIN) levels, providing precise insights and signals.

Amazon Marketing Cloud (AMC)
Easy audience activation

Streamlined deployment for activating custom audiences and speeding up campaign launches.

Amazon Marketing Cloud (AMC)
Reporting dashboards

Interactive interface where users can view and analyze real-time data across various metrics to monitor campaign performance.

Insights & reporting
Customizible dashboards

Tailor dashboards to display specific data points, offering personalized insights into ad campaign metrics and trends.

Insights & reporting
Scheduled reports

Automatic generation and delivery of detailed reports at predefined intervals, ensuring regular updates on campaign performance without manual effort.

Insights & reporting
Time series

Analyze data over a selected period to track trends, patterns, and anomalies, helping users understand performance dynamics over time.

Insights & reporting
Aggregated reports with multi-dimensions

Combine data across multiple dimensions such as time, campaign, and demographics, offering nuanced insights into ad performance.

Insights & reporting
Amazon brand metrics

Track specific brand-related metrics like New-to-Brand (NTB) measurements, offering insights into brand growth and customer acquisition.

Insights & reporting
Ad benchmarking

Compare key performance indicators like Cost per Click (CPC) and Click-Through Rate (CTR) against industry standards, aiding in competitive analysis.

Insights & reporting
Market insights

Gain insights into market trends and consumer behaviors, enabling advertisers to adapt strategies to current market conditions.

Insights & reporting
Hourly data through AMS

Hourly updates on campaign metrics via Amazon Marketing Services, providing granular insights for real-time optimization.

Insights & reporting
Jump start program

Kickoff your Xmars journey with confidence by leveraging our Customer Success team to ensure a seamless and optimized integration.

Customer success support
On-call customer support

Get fast response as well as guidance from our Customer Success team.

Customer success support
Early access to beta features

Take advantage of new Xmars features and enjoy the continuous innovation of our advanced AI implementation.

Customer success support
White labeling

Extend your brand and expertise through the Xmars platform.

Customer success support
Dedicated customer success team

Get needed support as well as request new features via your dedicated customer success team—ready to support whenever you need.

Customer success support
Sponsored ads

Drive sales with Sponsored Product ads, putting your products front and center in search results and on product pages.

Walmart advertising solutions
Rules-based automation

Take control of your campaigns with rules-based automation, automating bid adjustments, budget allocation, and scheduling to optimize performance and ROI.

Walmart advertising solutions
Ads reporting

Access detailed insights into your Walmart ads, enabling comprehensive analytics on impressions, clicks, conversions, and more.

Walmart advertising solutions
Campaign management

Oversee your Walmart advertising campaigns, ensuring precise execution and performance within the marketplace.

Walmart advertising solutions
Competitive analysis

Gain actionable insights into how your products compare with competitors on price, reviews, and overall performance to uncover strengths and identify targets.

Product center
Organic sales data

Monitor organic sales and conversion rates by tracking the search terms shoppers use to discover and purchase your products on Amazon.

Product center
Inventory data

Access comprehensive inventory data to monitor stock levels, how quickly items are selling, and reorder timing, enabling efficient inventory management.

Product center
Buy box percentage

Measure how often your products win the Buy Box on product pages to maximize your sales on Amazon.

Product center
AI recommendations

Receive proactive recommendations from our AI Co-Pilot, with the flexibility to choose which to apply to your campaigns.

AI optimization
$1 for your first month
Scale

Scale your sales and ads optimization with the latest in AI and automation.

$199
USD
/month
or 2% of ad spend,
whichever is greater
Xmars Advertising Tools
All features in Explore

Advanced Reporting & Analysis

Keyword Harvesting & Management

Cross Data Integration Insights

Advanced Tools

Scheduled Reports

AI-powered Keyword Harvesting & Negating

Try for free
30 days for free
Core features
Campaign management
AI optimization
Tools
Amazon Marketing Cloud (AMC)
Insights & reporting
Customer success support
Walmart advertising solutions
Product center
Campaign management

Analyze trends and optimize ads for Sponsored Products, Brands, and Display Ads, focusing on elements such as keywords, creatives, and overall campaign performance.

Core features
AI Copilot

Leverage AI to optimize existing campaigns or create new campaigns with AI-powered bidding, budgeting and targeting, simplifying complex decision-making processes.

Core features
Advanced tools

Streamline campaign management with features like automated rules, custom budget allocations, bulk operations, and targeted ad placements.

Core features
Advanced reporting & analysis

Dynamic reporting provides access to comprehensive insights using customizable dashboards, intuitive data visualization, and actionable reports.

Core features
Amazon Marketing Cloud (AMC)

Unleash actionable insights into the customer journey and amplify your campaign impact.

Core features
Product analysis

Actionable insights into competitor performance and AI-driven campaign optimization.

Core features
Walmart Advertising Solutions

Comprehensive ad management tools that ensure precise ad placements and optimize campaigns through automated rules, strategic bidding, and reporting for better targeting and effectiveness.

Core features
Amazon Sponsored Ads

Strategically optimize Amazon ads spend into an integrated campaign strategy across all ad types including Sponsored Product, Sponsored Brand and Sponsored Display.

Campaign management
Amazon DSP Ads

Expand your reach across Amazon and beyond with self-serve and managed DSP solutions for precise audience targeting. Utilize custom audiences to engage consumers at every stage of the sales funnel, optimizing your ad placements both on and off Amazon.

Campaign management
Creative asset management

Upload assets and perform bulk operations that synchronize across your Amazon storefront.

Campaign management
Keyword management

Optimize your ad performance with tools that help you select, evaluate, and refine keywords, incorporating keyword harvesting for discovery, negating to avoid unproductive terms, and targeting to ensure your ads reach the right audience.

Campaign management
Budget management

Create customized budget groups across campaigns to receive status notifications and adjust accumulated and overspending budget rules.

Campaign management
AI-powered campaign creation

Create and manage Sponsored Ad campaigns tailored to specific performance and budget goals using advanced AI algorithms.

AI optimization
AI-powered Amazon DSP campaign creation

Easily create and manage DSP campaigns based on specific performance and budget goals to precisely reach custom audiences.

AI optimization
Real-time campaign optimization (AMS)

Dynamically adjust Amazon ad campaigns in real-time to optimize performance metrics and respond to market changes.

AI optimization
AI-powered bid automation

Leverage AI to continuously analyze data and automatically adjust bids to maximize ad efficiency and return on investment.

AI optimization
AI-powered keyword harvesting & negating

Enhance keyword strategies by using AI to identify high-performing keywords and exclude non-performing ones, improving campaign relevance and effectiveness.

AI optimization
AI-powered budget optimizition

Smartly allocate and adjust advertising spend across campaigns to ensure optimal use of budget based on performance data and campaign structure.

AI optimization
AI-powered dayparting

Implement AI-driven scheduling to align ad exposure with peak audience activity times, increasing engagement and conversions.

AI optimization
AI-powered campaign structure optimization

Apply the optimal campaign structures based on budgets and keyword strategy.

AI optimization
AI audit

Analyze your campaign structures and budget allocations using our AI-powered tool, developed by industry experts.

AI optimization
AI fine tuning

Apply manual actions on recommended AI optimizations, customizing how the AI optimizes ads to your preferences.

AI optimization
Add AI to existing campaigns

Integrate AI capabilities into your existing ad campaigns without the need to create new ones.

AI optimization
Automated ad positioning (Lock Ad Placement)

Secure prime ad positions on Amazon, ensuring your ads appear in the most effective spots for visibility and conversion.

Tools
Keyword rank tracker

Track the search rankings for your product keywords and compare your ranking against competitiors.

Tools
Rules-based automation

Boost ad efficiency with Automate Rules. Automate campaign adjustments based on predefined rules to maintain efficiency and meet performance targets effectively.

Tools
Campaign dayparting

Schedule ads to run during peak shopper activity times, maximizing conversion rates and reducing wasted ad spend.

Tools
Keyword harvesting & management

Easily review and apply successful keywords and negate ineffective search terms to continuously refine your campaign targeting.

Tools
Smart campaign labels

Categorize and manage campaigns, keywords, and ad groups, simplifying performance tracking and analysis.

Tools
Ad ops management

Manage and assess your team by analyzing their campaign performance and other key metrics.

Tools
AMC custom audience creation

Create tailored audiences based on shopper behaviors and campaign signals, allowing for more targeted and higher converting advertising campaigns.

Amazon Marketing Cloud (AMC)
AMC model gallery

Gain access to sophisticated modeling and analytics that reveal deep insights into shopper behavior and advertising trends.

Amazon Marketing Cloud (AMC)
No-code model creation

Customize advanced models without any coding knowledge using a drag-and-drop interface, making advanced data analysis accessible to marketers of all skill levels.

Amazon Marketing Cloud (AMC)
Basic AMC models

Covers fundamental model options such as Demographics, Path to Conversion, and Geolocation, essential for basic audience segmentation.

Amazon Marketing Cloud (AMC)
Advanced AMC models

Sophisticated models like Multi-Touch Attribution, Customer Lifetime Value, and detailed audience labeling for deeper insights and precision targeting.

Amazon Marketing Cloud (AMC)
Campaign and ASIN level granularity

Get detailed data analysis at both the campaign and individual product (ASIN) levels, providing precise insights and signals.

Amazon Marketing Cloud (AMC)
Easy audience activation

Streamlined deployment for activating custom audiences and speeding up campaign launches.

Amazon Marketing Cloud (AMC)
Reporting dashboards

Interactive interface where users can view and analyze real-time data across various metrics to monitor campaign performance.

Insights & reporting
Customizible dashboards

Tailor dashboards to display specific data points, offering personalized insights into ad campaign metrics and trends.

Insights & reporting
Scheduled reports

Automatic generation and delivery of detailed reports at predefined intervals, ensuring regular updates on campaign performance without manual effort.

Insights & reporting
Time series

Analyze data over a selected period to track trends, patterns, and anomalies, helping users understand performance dynamics over time.

Insights & reporting
Aggregated reports with multi-dimensions

Combine data across multiple dimensions such as time, campaign, and demographics, offering nuanced insights into ad performance.

Insights & reporting
Amazon brand metrics

Track specific brand-related metrics like New-to-Brand (NTB) measurements, offering insights into brand growth and customer acquisition.

Insights & reporting
Ad benchmarking

Compare key performance indicators like Cost per Click (CPC) and Click-Through Rate (CTR) against industry standards, aiding in competitive analysis.

Insights & reporting
Market insights

Gain insights into market trends and consumer behaviors, enabling advertisers to adapt strategies to current market conditions.

Insights & reporting
Hourly data through AMS

Hourly updates on campaign metrics via Amazon Marketing Services, providing granular insights for real-time optimization.

Insights & reporting
Jump start program

Kickoff your Xmars journey with confidence by leveraging our Customer Success team to ensure a seamless and optimized integration.

Customer success support
On-call customer support

Get fast response as well as guidance from our Customer Success team.

Customer success support
Early access to beta features

Take advantage of new Xmars features and enjoy the continuous innovation of our advanced AI implementation.

Customer success support
White labeling

Extend your brand and expertise through the Xmars platform.

Customer success support
Dedicated customer success team

Get needed support as well as request new features via your dedicated customer success team—ready to support whenever you need.

Customer success support
Sponsored ads

Drive sales with Sponsored Product ads, putting your products front and center in search results and on product pages.

Walmart advertising solutions
Rules-based automation

Take control of your campaigns with rules-based automation, automating bid adjustments, budget allocation, and scheduling to optimize performance and ROI.

Walmart advertising solutions
Ads reporting

Access detailed insights into your Walmart ads, enabling comprehensive analytics on impressions, clicks, conversions, and more.

Walmart advertising solutions
Campaign management

Oversee your Walmart advertising campaigns, ensuring precise execution and performance within the marketplace.

Walmart advertising solutions
Competitive analysis

Gain actionable insights into how your products compare with competitors on price, reviews, and overall performance to uncover strengths and identify targets.

Product center
Organic sales data

Monitor organic sales and conversion rates by tracking the search terms shoppers use to discover and purchase your products on Amazon.

Product center
Inventory data

Access comprehensive inventory data to monitor stock levels, how quickly items are selling, and reorder timing, enabling efficient inventory management.

Product center
Buy box percentage

Measure how often your products win the Buy Box on product pages to maximize your sales on Amazon.

Product center
AI recommendations

Receive proactive recommendations from our AI Co-Pilot, with the flexibility to choose which to apply to your campaigns.

AI optimization
$1 for your first month
Lead

Lead your competitors with omni-channel ad strategies and optimization.

$499
USD
/month
or 2% of ad spend,
whichever is greater
Xmars Advertising Tools
All features in Scale

Product Analysis

Creative Asset Management

Budget Management

Rules Based Automation

Campaign Dayparting

AI-powered Campaign Structure Optimization

Walmart Advertising Solutions

Lock Ad Placement

Try for free
30 days for free
Core features
Campaign management
AI optimization
Tools
Amazon Marketing Cloud (AMC)
Insights & reporting
Customer success support
Walmart advertising solutions
Product center
Campaign management

Analyze trends and optimize ads for Sponsored Products, Brands, and Display Ads, focusing on elements such as keywords, creatives, and overall campaign performance.

Limited
Core features
AI Copilot

Leverage AI to optimize existing campaigns or create new campaigns with AI-powered bidding, budgeting and targeting, simplifying complex decision-making processes.

Limited
Core features
Advanced tools

Streamline campaign management with features like automated rules, custom budget allocations, bulk operations, and targeted ad placements.

Limited
Core features
Advanced reporting & analysis

Dynamic reporting provides access to comprehensive insights using customizable dashboards, intuitive data visualization, and actionable reports.

Limited
Core features
Amazon Marketing Cloud (AMC)

Unleash actionable insights into the customer journey and amplify your campaign impact.

Limited
Core features
Product analysis

Actionable insights into competitor performance and AI-driven campaign optimization.

Limited
Core features
Walmart Advertising Solutions

Comprehensive ad management tools that ensure precise ad placements and optimize campaigns through automated rules, strategic bidding, and reporting for better targeting and effectiveness.

Limited
Core features
Amazon Sponsored Ads

Strategically optimize Amazon ads spend into an integrated campaign strategy across all ad types including Sponsored Product, Sponsored Brand and Sponsored Display.

Limited
Campaign management
Amazon DSP Ads

Expand your reach across Amazon and beyond with self-serve and managed DSP solutions for precise audience targeting. Utilize custom audiences to engage consumers at every stage of the sales funnel, optimizing your ad placements both on and off Amazon.

Limited
Campaign management
Creative asset management

Upload assets and perform bulk operations that synchronize across your Amazon storefront.

Limited
Campaign management
Keyword management

Optimize your ad performance with tools that help you select, evaluate, and refine keywords, incorporating keyword harvesting for discovery, negating to avoid unproductive terms, and targeting to ensure your ads reach the right audience.

Limited
Campaign management
Budget management

Create customized budget groups across campaigns to receive status notifications and adjust accumulated and overspending budget rules.

Limited
Campaign management
AI-powered campaign creation

Create and manage Sponsored Ad campaigns tailored to specific performance and budget goals using advanced AI algorithms.

Limited
AI optimization
AI-powered Amazon DSP campaign creation

Easily create and manage DSP campaigns based on specific performance and budget goals to precisely reach custom audiences.

Limited
AI optimization
Real-time campaign optimization (AMS)

Dynamically adjust Amazon ad campaigns in real-time to optimize performance metrics and respond to market changes.

Limited
AI optimization
AI-powered bid automation

Leverage AI to continuously analyze data and automatically adjust bids to maximize ad efficiency and return on investment.

Limited
AI optimization
AI-powered keyword harvesting & negating

Enhance keyword strategies by using AI to identify high-performing keywords and exclude non-performing ones, improving campaign relevance and effectiveness.

Limited
AI optimization
AI-powered budget optimizition

Smartly allocate and adjust advertising spend across campaigns to ensure optimal use of budget based on performance data and campaign structure.

Limited
AI optimization
AI-powered dayparting

Implement AI-driven scheduling to align ad exposure with peak audience activity times, increasing engagement and conversions.

Limited
AI optimization
AI-powered campaign structure optimization

Apply the optimal campaign structures based on budgets and keyword strategy.

Limited
AI optimization
AI audit

Analyze your campaign structures and budget allocations using our AI-powered tool, developed by industry experts.

Limited
AI optimization
AI fine tuning

Apply manual actions on recommended AI optimizations, customizing how the AI optimizes ads to your preferences.

Limited
AI optimization
Add AI to existing campaigns

Integrate AI capabilities into your existing ad campaigns without the need to create new ones.

Limited
AI optimization
Automated ad positioning (Lock Ad Placement)

Secure prime ad positions on Amazon, ensuring your ads appear in the most effective spots for visibility and conversion.

Limited
Tools
Keyword rank tracker

Track the search rankings for your product keywords and compare your ranking against competitiors.

Limited
Tools
Rules-based automation

Boost ad efficiency with Automate Rules. Automate campaign adjustments based on predefined rules to maintain efficiency and meet performance targets effectively.

Limited
Tools
Campaign dayparting

Schedule ads to run during peak shopper activity times, maximizing conversion rates and reducing wasted ad spend.

Limited
Tools
Keyword harvesting & management

Easily review and apply successful keywords and negate ineffective search terms to continuously refine your campaign targeting.

Limited
Tools
Smart campaign labels

Categorize and manage campaigns, keywords, and ad groups, simplifying performance tracking and analysis.

Limited
Tools
Ad ops management

Manage and assess your team by analyzing their campaign performance and other key metrics.

Limited
Tools
AMC custom audience creation

Create tailored audiences based on shopper behaviors and campaign signals, allowing for more targeted and higher converting advertising campaigns.

Limited
Amazon Marketing Cloud (AMC)
AMC model gallery

Gain access to sophisticated modeling and analytics that reveal deep insights into shopper behavior and advertising trends.

Limited
Amazon Marketing Cloud (AMC)
No-code model creation

Customize advanced models without any coding knowledge using a drag-and-drop interface, making advanced data analysis accessible to marketers of all skill levels.

Limited
Amazon Marketing Cloud (AMC)
Basic AMC models

Covers fundamental model options such as Demographics, Path to Conversion, and Geolocation, essential for basic audience segmentation.

Limited
Amazon Marketing Cloud (AMC)
Advanced AMC models

Sophisticated models like Multi-Touch Attribution, Customer Lifetime Value, and detailed audience labeling for deeper insights and precision targeting.

Limited
Amazon Marketing Cloud (AMC)
Campaign and ASIN level granularity

Get detailed data analysis at both the campaign and individual product (ASIN) levels, providing precise insights and signals.

Limited
Amazon Marketing Cloud (AMC)
Easy audience activation

Streamlined deployment for activating custom audiences and speeding up campaign launches.

Limited
Amazon Marketing Cloud (AMC)
Reporting dashboards

Interactive interface where users can view and analyze real-time data across various metrics to monitor campaign performance.

Limited
Insights & reporting
Customizible dashboards

Tailor dashboards to display specific data points, offering personalized insights into ad campaign metrics and trends.

Limited
Insights & reporting
Scheduled reports

Automatic generation and delivery of detailed reports at predefined intervals, ensuring regular updates on campaign performance without manual effort.

Limited
Insights & reporting
Time series

Analyze data over a selected period to track trends, patterns, and anomalies, helping users understand performance dynamics over time.

Limited
Insights & reporting
Aggregated reports with multi-dimensions

Combine data across multiple dimensions such as time, campaign, and demographics, offering nuanced insights into ad performance.

Limited
Insights & reporting
Amazon brand metrics

Track specific brand-related metrics like New-to-Brand (NTB) measurements, offering insights into brand growth and customer acquisition.

Limited
Insights & reporting
Ad benchmarking

Compare key performance indicators like Cost per Click (CPC) and Click-Through Rate (CTR) against industry standards, aiding in competitive analysis.

Limited
Insights & reporting
Market insights

Gain insights into market trends and consumer behaviors, enabling advertisers to adapt strategies to current market conditions.

Limited
Insights & reporting
Hourly data through AMS

Hourly updates on campaign metrics via Amazon Marketing Services, providing granular insights for real-time optimization.

Limited
Insights & reporting
Jump start program

Kickoff your Xmars journey with confidence by leveraging our Customer Success team to ensure a seamless and optimized integration.

Limited
Customer success support
On-call customer support

Get fast response as well as guidance from our Customer Success team.

Limited
Customer success support
Early access to beta features

Take advantage of new Xmars features and enjoy the continuous innovation of our advanced AI implementation.

Limited
Customer success support
White labeling

Extend your brand and expertise through the Xmars platform.

Limited
Customer success support
Dedicated customer success team

Get needed support as well as request new features via your dedicated customer success team—ready to support whenever you need.

Limited
Customer success support
Sponsored ads

Drive sales with Sponsored Product ads, putting your products front and center in search results and on product pages.

Limited
Walmart advertising solutions
Rules-based automation

Take control of your campaigns with rules-based automation, automating bid adjustments, budget allocation, and scheduling to optimize performance and ROI.

Limited
Walmart advertising solutions
Ads reporting

Access detailed insights into your Walmart ads, enabling comprehensive analytics on impressions, clicks, conversions, and more.

Limited
Walmart advertising solutions
Campaign management

Oversee your Walmart advertising campaigns, ensuring precise execution and performance within the marketplace.

Limited
Walmart advertising solutions
Competitive analysis

Gain actionable insights into how your products compare with competitors on price, reviews, and overall performance to uncover strengths and identify targets.

Limited
Product center
Organic sales data

Monitor organic sales and conversion rates by tracking the search terms shoppers use to discover and purchase your products on Amazon.

Limited
Product center
Inventory data

Access comprehensive inventory data to monitor stock levels, how quickly items are selling, and reorder timing, enabling efficient inventory management.

Limited
Product center
Buy box percentage

Measure how often your products win the Buy Box on product pages to maximize your sales on Amazon.

Limited
Product center
AI recommendations

Receive proactive recommendations from our AI Co-Pilot, with the flexibility to choose which to apply to your campaigns.

Limited
AI optimization
$1 for your first month
Enterprise & Agency

Xmars AI-Powered Technology plus Strategic Ad Optimization Support.

Custom Pricing
Sliding scale
Xmars Advertising Tools
All features in Lead

Full Feature Set

Amazon Marketing Cloud (AMC)

Amazon DSP Ads

AI Diagnosis & Reconstruction

AI Recommendations

AMC Custom Audience Creation

Advanced AMC Models

Early Access to Beta Features

White Labeling

Dedicated Customer Success Team

Contact us
Custom pricing
Over $200,000 in monthly ad spend Unlimited retail media platforms
Core features
Campaign management
AI optimization
Tools
Amazon Marketing Cloud (AMC)
Insights & reporting
Customer success support
Walmart advertising solutions
Product center
Campaign management

Analyze trends and optimize ads for Sponsored Products, Brands, and Display Ads, focusing on elements such as keywords, creatives, and overall campaign performance.

Core features
AI Copilot

Leverage AI to optimize existing campaigns or create new campaigns with AI-powered bidding, budgeting and targeting, simplifying complex decision-making processes.

Core features
Advanced tools

Streamline campaign management with features like automated rules, custom budget allocations, bulk operations, and targeted ad placements.

Core features
Advanced reporting & analysis

Dynamic reporting provides access to comprehensive insights using customizable dashboards, intuitive data visualization, and actionable reports.

Core features
Amazon Marketing Cloud (AMC)

Unleash actionable insights into the customer journey and amplify your campaign impact.

Core features
Product analysis

Actionable insights into competitor performance and AI-driven campaign optimization.

Core features
Walmart Advertising Solutions

Comprehensive ad management tools that ensure precise ad placements and optimize campaigns through automated rules, strategic bidding, and reporting for better targeting and effectiveness.

Core features
Amazon Sponsored Ads

Strategically optimize Amazon ads spend into an integrated campaign strategy across all ad types including Sponsored Product, Sponsored Brand and Sponsored Display.

Campaign management
Amazon DSP Ads

Expand your reach across Amazon and beyond with self-serve and managed DSP solutions for precise audience targeting. Utilize custom audiences to engage consumers at every stage of the sales funnel, optimizing your ad placements both on and off Amazon.

Campaign management
Creative asset management

Upload assets and perform bulk operations that synchronize across your Amazon storefront.

Campaign management
Keyword management

Optimize your ad performance with tools that help you select, evaluate, and refine keywords, incorporating keyword harvesting for discovery, negating to avoid unproductive terms, and targeting to ensure your ads reach the right audience.

Campaign management
Budget management

Create customized budget groups across campaigns to receive status notifications and adjust accumulated and overspending budget rules.

Campaign management
AI-powered campaign creation

Create and manage Sponsored Ad campaigns tailored to specific performance and budget goals using advanced AI algorithms.

AI optimization
AI-powered Amazon DSP campaign creation

Easily create and manage DSP campaigns based on specific performance and budget goals to precisely reach custom audiences.

AI optimization
Real-time campaign optimization (AMS)

Dynamically adjust Amazon ad campaigns in real-time to optimize performance metrics and respond to market changes.

AI optimization
AI-powered bid automation

Leverage AI to continuously analyze data and automatically adjust bids to maximize ad efficiency and return on investment.

AI optimization
AI-powered keyword harvesting & negating

Enhance keyword strategies by using AI to identify high-performing keywords and exclude non-performing ones, improving campaign relevance and effectiveness.

AI optimization
AI-powered budget optimizition

Smartly allocate and adjust advertising spend across campaigns to ensure optimal use of budget based on performance data and campaign structure.

AI optimization
AI-powered dayparting

Implement AI-driven scheduling to align ad exposure with peak audience activity times, increasing engagement and conversions.

AI optimization
AI-powered campaign structure optimization

Apply the optimal campaign structures based on budgets and keyword strategy.

AI optimization
AI audit

Analyze your campaign structures and budget allocations using our AI-powered tool, developed by industry experts.

AI optimization
AI fine tuning

Apply manual actions on recommended AI optimizations, customizing how the AI optimizes ads to your preferences.

AI optimization
Add AI to existing campaigns

Integrate AI capabilities into your existing ad campaigns without the need to create new ones.

AI optimization
Automated ad positioning (Lock Ad Placement)

Secure prime ad positions on Amazon, ensuring your ads appear in the most effective spots for visibility and conversion.

Tools
Keyword rank tracker

Track the search rankings for your product keywords and compare your ranking against competitiors.

Tools
Rules-based automation

Boost ad efficiency with Automate Rules. Automate campaign adjustments based on predefined rules to maintain efficiency and meet performance targets effectively.

Tools
Campaign dayparting

Schedule ads to run during peak shopper activity times, maximizing conversion rates and reducing wasted ad spend.

Tools
Keyword harvesting & management

Easily review and apply successful keywords and negate ineffective search terms to continuously refine your campaign targeting.

Tools
Smart campaign labels

Categorize and manage campaigns, keywords, and ad groups, simplifying performance tracking and analysis.

Tools
Ad ops management

Manage and assess your team by analyzing their campaign performance and other key metrics.

Tools
AMC custom audience creation

Create tailored audiences based on shopper behaviors and campaign signals, allowing for more targeted and higher converting advertising campaigns.

Amazon Marketing Cloud (AMC)
AMC model gallery

Gain access to sophisticated modeling and analytics that reveal deep insights into shopper behavior and advertising trends.

Amazon Marketing Cloud (AMC)
No-code model creation

Customize advanced models without any coding knowledge using a drag-and-drop interface, making advanced data analysis accessible to marketers of all skill levels.

Amazon Marketing Cloud (AMC)
Basic AMC models

Covers fundamental model options such as Demographics, Path to Conversion, and Geolocation, essential for basic audience segmentation.

Amazon Marketing Cloud (AMC)
Advanced AMC models

Sophisticated models like Multi-Touch Attribution, Customer Lifetime Value, and detailed audience labeling for deeper insights and precision targeting.

Amazon Marketing Cloud (AMC)
Campaign and ASIN level granularity

Get detailed data analysis at both the campaign and individual product (ASIN) levels, providing precise insights and signals.

Amazon Marketing Cloud (AMC)
Easy audience activation

Streamlined deployment for activating custom audiences and speeding up campaign launches.

Amazon Marketing Cloud (AMC)
Reporting dashboards

Interactive interface where users can view and analyze real-time data across various metrics to monitor campaign performance.

Insights & reporting
Customizible dashboards

Tailor dashboards to display specific data points, offering personalized insights into ad campaign metrics and trends.

Insights & reporting
Scheduled reports

Automatic generation and delivery of detailed reports at predefined intervals, ensuring regular updates on campaign performance without manual effort.

Insights & reporting
Time series

Analyze data over a selected period to track trends, patterns, and anomalies, helping users understand performance dynamics over time.

Insights & reporting
Aggregated reports with multi-dimensions

Combine data across multiple dimensions such as time, campaign, and demographics, offering nuanced insights into ad performance.

Insights & reporting
Amazon brand metrics

Track specific brand-related metrics like New-to-Brand (NTB) measurements, offering insights into brand growth and customer acquisition.

Insights & reporting
Ad benchmarking

Compare key performance indicators like Cost per Click (CPC) and Click-Through Rate (CTR) against industry standards, aiding in competitive analysis.

Insights & reporting
Market insights

Gain insights into market trends and consumer behaviors, enabling advertisers to adapt strategies to current market conditions.

Insights & reporting
Hourly data through AMS

Hourly updates on campaign metrics via Amazon Marketing Services, providing granular insights for real-time optimization.

Insights & reporting
Jump start program

Kickoff your Xmars journey with confidence by leveraging our Customer Success team to ensure a seamless and optimized integration.

Customer success support
On-call customer support

Get fast response as well as guidance from our Customer Success team.

Customer success support
Early access to beta features

Take advantage of new Xmars features and enjoy the continuous innovation of our advanced AI implementation.

Customer success support
White labeling

Extend your brand and expertise through the Xmars platform.

Customer success support
Dedicated customer success team

Get needed support as well as request new features via your dedicated customer success team—ready to support whenever you need.

Customer success support
Sponsored ads

Drive sales with Sponsored Product ads, putting your products front and center in search results and on product pages.

Walmart advertising solutions
Rules-based automation

Take control of your campaigns with rules-based automation, automating bid adjustments, budget allocation, and scheduling to optimize performance and ROI.

Walmart advertising solutions
Ads reporting

Access detailed insights into your Walmart ads, enabling comprehensive analytics on impressions, clicks, conversions, and more.

Walmart advertising solutions
Campaign management

Oversee your Walmart advertising campaigns, ensuring precise execution and performance within the marketplace.

Walmart advertising solutions
Competitive analysis

Gain actionable insights into how your products compare with competitors on price, reviews, and overall performance to uncover strengths and identify targets.

Product center
Organic sales data

Monitor organic sales and conversion rates by tracking the search terms shoppers use to discover and purchase your products on Amazon.

Product center
Inventory data

Access comprehensive inventory data to monitor stock levels, how quickly items are selling, and reorder timing, enabling efficient inventory management.

Product center
Buy box percentage

Measure how often your products win the Buy Box on product pages to maximize your sales on Amazon.

Product center
AI recommendations

Receive proactive recommendations from our AI Co-Pilot, with the flexibility to choose which to apply to your campaigns.

AI optimization
Close full list of features
Open full list of features
Explore
Scale
Lead
Enterprise

& Agency
Core features
Campaign management
Product center
AI optimization
Tools
Amazon Marketing Cloud (AMC)
Walmart advertising solutions
Insights & reporting
Customer success support
Campaign management

Analyze trends and optimize ads for Sponsored Products, Brands, and Display Ads, focusing on elements such as keywords, creatives, and overall campaign performance.

Limited
Limited

Core features

Amazon Sponsored Ads

Strategically optimize Amazon ads spend into an integrated campaign strategy across all ad types including Sponsored Product, Sponsored Brand and Sponsored Display.

Limited
Limited

Campaign management

AI-powered campaign creation

Create and manage Sponsored Ad campaigns tailored to specific performance and budget goals using advanced AI algorithms.

Limited
Limited

AI optimization

Automated ad positioning (Lock Ad Placement)

Secure prime ad positions on Amazon, ensuring your ads appear in the most effective spots for visibility and conversion.

Limited
Limited

Tools

AMC custom audience creation

Create tailored audiences based on shopper behaviors and campaign signals, allowing for more targeted and higher converting advertising campaigns.

Limited
Limited

Amazon Marketing Cloud (AMC)

Reporting dashboards

Interactive interface where users can view and analyze real-time data across various metrics to monitor campaign performance.

Limited
Limited

Insights & reporting

Jump start program

Kickoff your Xmars journey with confidence by leveraging our Customer Success team to ensure a seamless and optimized integration.

Limited
Limited

Customer success support

Sponsored ads

Drive sales with Sponsored Product ads, putting your products front and center in search results and on product pages.

Limited
Limited

Walmart advertising solutions

Competitive analysis

Gain actionable insights into how your products compare with competitors on price, reviews, and overall performance to uncover strengths and identify targets.

Limited
Limited

Product center

AI Copilot

Leverage AI to optimize existing campaigns or create new campaigns with AI-powered bidding, budgeting and targeting, simplifying complex decision-making processes.

Limited
Limited

Core features

Amazon DSP Ads

Expand your reach across Amazon and beyond with self-serve and managed DSP solutions for precise audience targeting. Utilize custom audiences to engage consumers at every stage of the sales funnel, optimizing your ad placements both on and off Amazon.

Limited
Limited

Campaign management

AI-powered Amazon DSP campaign creation

Easily create and manage DSP campaigns based on specific performance and budget goals to precisely reach custom audiences.

Limited
Limited

AI optimization

Add AI to existing campaigns

Integrate AI capabilities into your existing ad campaigns without the need to create new ones.

Limited
Limited

AI optimization

Keyword rank tracker

Track the search rankings for your product keywords and compare your ranking against competitiors.

Limited
Limited

Tools

AMC model gallery

Gain access to sophisticated modeling and analytics that reveal deep insights into shopper behavior and advertising trends.

Limited
Limited

Amazon Marketing Cloud (AMC)

Customizible dashboards

Tailor dashboards to display specific data points, offering personalized insights into ad campaign metrics and trends.

Limited
Limited

Insights & reporting

On-call customer support

Get fast response as well as guidance from our Customer Success team.

Limited
Limited

Customer success support

Rules-based automation

Take control of your campaigns with rules-based automation, automating bid adjustments, budget allocation, and scheduling to optimize performance and ROI.

Limited
Limited

Walmart advertising solutions

Organic sales data

Monitor organic sales and conversion rates by tracking the search terms shoppers use to discover and purchase your products on Amazon.

Limited
Limited

Product center

Advanced tools

Streamline campaign management with features like automated rules, custom budget allocations, bulk operations, and targeted ad placements.

Limited
Limited

Core features

Creative asset management

Upload assets and perform bulk operations that synchronize across your Amazon storefront.

Limited
Limited

Campaign management

Real-time campaign optimization (AMS)

Dynamically adjust Amazon ad campaigns in real-time to optimize performance metrics and respond to market changes.

Limited
Limited

AI optimization

Rules-based automation

Boost ad efficiency with Automate Rules. Automate campaign adjustments based on predefined rules to maintain efficiency and meet performance targets effectively.

Limited
Limited

Tools

No-code model creation

Customize advanced models without any coding knowledge using a drag-and-drop interface, making advanced data analysis accessible to marketers of all skill levels.

Limited
Limited

Amazon Marketing Cloud (AMC)

Early access to beta features

Take advantage of new Xmars features and enjoy the continuous innovation of our advanced AI implementation.

Limited
Limited

Customer success support

Ads reporting

Access detailed insights into your Walmart ads, enabling comprehensive analytics on impressions, clicks, conversions, and more.

Limited
Limited

Walmart advertising solutions

Inventory data

Access comprehensive inventory data to monitor stock levels, how quickly items are selling, and reorder timing, enabling efficient inventory management.

Limited
Limited

Product center

Advanced reporting & analysis

Dynamic reporting provides access to comprehensive insights using customizable dashboards, intuitive data visualization, and actionable reports.

Limited
Limited

Core features

Keyword management

Optimize your ad performance with tools that help you select, evaluate, and refine keywords, incorporating keyword harvesting for discovery, negating to avoid unproductive terms, and targeting to ensure your ads reach the right audience.

Limited
Limited

Campaign management

AI-powered bid automation

Leverage AI to continuously analyze data and automatically adjust bids to maximize ad efficiency and return on investment.

Limited
Limited

AI optimization

Campaign dayparting

Schedule ads to run during peak shopper activity times, maximizing conversion rates and reducing wasted ad spend.

Limited
Limited

Tools

Basic AMC models

Covers fundamental model options such as Demographics, Path to Conversion, and Geolocation, essential for basic audience segmentation.

Limited
Limited

Amazon Marketing Cloud (AMC)

Scheduled reports

Automatic generation and delivery of detailed reports at predefined intervals, ensuring regular updates on campaign performance without manual effort.

Limited
Limited

Insights & reporting

White labeling

Extend your brand and expertise through the Xmars platform.

Limited
Limited

Customer success support

Campaign management

Oversee your Walmart advertising campaigns, ensuring precise execution and performance within the marketplace.

Limited
Limited

Walmart advertising solutions

Buy box percentage

Measure how often your products win the Buy Box on product pages to maximize your sales on Amazon.

Limited
Limited

Product center

Amazon Marketing Cloud (AMC)

Unleash actionable insights into the customer journey and amplify your campaign impact.

Limited
Limited

Core features

Budget management

Create customized budget groups across campaigns to receive status notifications and adjust accumulated and overspending budget rules.

Limited
Limited

Campaign management

AI-powered keyword harvesting & negating

Enhance keyword strategies by using AI to identify high-performing keywords and exclude non-performing ones, improving campaign relevance and effectiveness.

Limited
Limited

AI optimization

Keyword harvesting & management

Easily review and apply successful keywords and negate ineffective search terms to continuously refine your campaign targeting.

Limited
Limited

Tools

Advanced AMC models

Sophisticated models like Multi-Touch Attribution, Customer Lifetime Value, and detailed audience labeling for deeper insights and precision targeting.

Limited
Limited

Amazon Marketing Cloud (AMC)

Time series

Analyze data over a selected period to track trends, patterns, and anomalies, helping users understand performance dynamics over time.

Limited
Limited

Insights & reporting

Dedicated customer success team

Get needed support as well as request new features via your dedicated customer success team—ready to support whenever you need.

Limited
Limited

Customer success support

Product analysis

Actionable insights into competitor performance and AI-driven campaign optimization.

Limited
Limited

Core features

AI-powered budget optimizition

Smartly allocate and adjust advertising spend across campaigns to ensure optimal use of budget based on performance data and campaign structure.

Limited
Limited

AI optimization

Smart campaign labels

Categorize and manage campaigns, keywords, and ad groups, simplifying performance tracking and analysis.

Limited
Limited

Tools

Campaign and ASIN level granularity

Get detailed data analysis at both the campaign and individual product (ASIN) levels, providing precise insights and signals.

Limited
Limited

Amazon Marketing Cloud (AMC)

Aggregated reports with multi-dimensions

Combine data across multiple dimensions such as time, campaign, and demographics, offering nuanced insights into ad performance.

Limited
Limited

Insights & reporting

Walmart Advertising Solutions

Comprehensive ad management tools that ensure precise ad placements and optimize campaigns through automated rules, strategic bidding, and reporting for better targeting and effectiveness.

Limited
Limited

Core features

AI-powered dayparting

Implement AI-driven scheduling to align ad exposure with peak audience activity times, increasing engagement and conversions.

Limited
Limited

AI optimization

Ad ops management

Manage and assess your team by analyzing their campaign performance and other key metrics.

Limited
Limited

Tools

Easy audience activation

Streamlined deployment for activating custom audiences and speeding up campaign launches.

Limited
Limited

Amazon Marketing Cloud (AMC)

Amazon brand metrics

Track specific brand-related metrics like New-to-Brand (NTB) measurements, offering insights into brand growth and customer acquisition.

Limited
Limited

Insights & reporting

AI-powered campaign structure optimization

Apply the optimal campaign structures based on budgets and keyword strategy.

Limited
Limited

AI optimization

Ad benchmarking

Compare key performance indicators like Cost per Click (CPC) and Click-Through Rate (CTR) against industry standards, aiding in competitive analysis.

Limited
Limited

Insights & reporting

AI audit

Analyze your campaign structures and budget allocations using our AI-powered tool, developed by industry experts.

Limited
Limited

AI optimization

Market insights

Gain insights into market trends and consumer behaviors, enabling advertisers to adapt strategies to current market conditions.

Limited
Limited

Insights & reporting

Hourly data through AMS

Hourly updates on campaign metrics via Amazon Marketing Services, providing granular insights for real-time optimization.

Limited
Limited

Insights & reporting

AI recommendations

Receive proactive recommendations from our AI Co-Pilot, with the flexibility to choose which to apply to your campaigns.

Limited
Limited

AI optimization

AI fine tuning

Apply manual actions on recommended AI optimizations, customizing how the AI optimizes ads to your preferences.

Limited
Limited

AI optimization

Start free trial
Easy registration
Custom pricing
$200k+ monthly ad spend preferred
Start free trial
30 day trial
Start free trial
30 day trial

Xmars pricing: FAQ

Are there upfront costs or additional fees?

Xmars offers a clear pricing structure with no hidden charges. For special requirements, custom solutions are available at additional costs. Contact us at https://www.xmars.com/contact for more details.

Do I need to use my credit card for the free trial?

Yes, when you subscribe for the 30 day trial of any plan, you will need to provide your credit card in order to access features.

Can I upgrade my account?

Login to your account and go to your profile. Click on Billing and change your subscription to your desired plan.

Which plan is best for me?

Our pricing plans are designed for beginner, intermediate, and enterprise sellers and agencies. Choosing the right plan for depends on the size of your business and the complexity of your advertising strategy.  Schedule a call with us to get a tailored guide to select the right plan for your business.

Is there a free trial?

Yes, we provide a 7 day free trial for Amazon Sellers with our Explore, Scale and Lead paid plans and charge just $1 dollar for the first 30 days. Users can access all the features of the selected plan for the first 7 days.