Background
Urtasker, a prominent e-commerce agency specializing in Amazon Ads management, partnered with Xmars to enhance their Amazon Ads offerings for their clients. By leveraging Xmars AI Copilot, Urtasker has been able to drive significant improvements in their clients' ad performance, ultimately delivering superior results.
Challenges
Urtasker faced increasing competition and needed a solution that could provide advanced functionalities and more robust data insights to stay ahead. Their primary goals were to:
- Improve efficiency and consistency in ad management.
- Enhance reporting capabilities to offer better insights to their clients.
- Boost client performance through strategic campaign adjustments and automation.
Solutions
Urtasker implemented Xmars, focusing on key features such as dayparting, comprehensive reporting, and automation tools. This partnership allowed them to streamline their operations and deliver exceptional value to their clients.
Key benefits:
- Dayparting:
a. Urtasker utilized Xmars' dayparting feature to optimize ad performance throughout the day. This tool provided more granular and visually appealing data, allowing for precise adjustments.
b. Example: For their client, a home décor manufacturer, they implemented dayparting, resulting in a 53% sales increase within a week.
- Comprehensive reporting:
a. Xmars' reporting tools enabled Urtasker to link PPC and organic traffic data, providing a holistic view of performance. They could quickly identify significant changes and address issues proactively.
b. Example: Urtasker used summary analysis reports to monitor key performance indicators such as TACoS and ACOS, allowing for timely strategic adjustments.
- Automation and efficiency:
a. Automation features in Xmars helped Urtasker reduce wasted spend and improve overall campaign efficiency. This allowed their team to focus more on strategic initiatives rather than repetitive tasks.
b. Example: Implementing bid management and negative matching automations led to more effective budget utilization and better campaign outcomes.
Results
The partnership with Xmars has led to significant improvements in Urtasker's service delivery and client performance:
- Increased sales: Dayparting implementation resulted in a 53% increase in their client's weekly sales.
- Enhanced insights: Better visualization and comprehensive reports provided actionable insights, leading to more informed decisions and improved client satisfaction.
- Operational efficiency: Automation tools reduced manual tasks, allowing the team to focus on high-impact strategies.
Conclusion
By integrating Xmars into their operations, Urtasker has been able to elevate their client performance and maintain a competitive edge in the market. The advanced tools and features provided by Xmars have proven to be invaluable in delivering exceptional results and driving growth for their clients.
