Eyewear brand skyrockets sales by 75% and reduces spend in a crowded market

Challenge Sales

New eyewear seller struggled generating the flywheel effect and converting shoppers. Sales were minimal and their products didn’t have enough reviews to warrant aggressive spend.

Objective

Increase sales while reducing ad spend.

Approach

1. Identified a moderately aggressive promotion to offset the lack of reviews
2. Utilizing single-ASIN ad groups and the separation of match-types by campaigns, deployed a precision-driven strategy that applied learnings from harvesting tactics
3. Leveraged Xmars rules and dayparting to reduce waste and maximize efficiency throughout the day

​Results