Join us for a complimentary masterclass to unlock the full potential of Amazon Marketing Cloud (AMC) data. With AMC expanding to support Sponsored Ads alongside Amazon DSP, we’ll introduce specific models and strategies to help you drive measurable growth.
Hear from Xmars and Amazon experts in this interactive workshop, designed to showcase practical applications, success stories, and tools to refine your audience targeting and maximize your ad spend.
Note: Agenda details below are subject to change.
Enjoy a morning meal and refreshments while networking with fellow attendees, speakers, and leaders from Amazon and Xmars.
Over the years, Amazon Marketing Cloud (AMC) has evolved to an all-encompassing clean room that empowers organizations to perform effective signal collaboration, generate deep insights, and take data-driven actions. In this session, learn about new updates that make AMC easier to use, faster to operate, and richer to explore.
Introduction to the Xmars AMC Hub's ten pre-built models. Amazon and Xmars experts will share use cases and real-world success stories to show you how to leverage AMC to answer your most pressing business questions. Get practical guidance on how brands can easily access AMC data to reach their advertising and sales objectives.
Now that Amazon has opened up AMC to Sponsored Ad advertisers, learn how to leverage its advanced analytics for better ad targeting, budget allocation, and performance tracking. We’ll explore eight AMC Hub models to enhance your Sponsored Ads strategy, helping you reach new customers and drive higher ROAS.
Join us for a mid-day break with a delicious meal, providing a chance to recharge, continue discussions, and ask questions to the speakers.
Learn how to leverage Xmars to create custom AMC audiences for Sponsored Ads, Sponsored Brand and Sponsored Display Ads without needing SQL code. Discover strategies to engage with shoppers across different stages of the funnel.
Discover how leading brands have harnessed Amazon Marketing Cloud (AMC) to expand their reach. Uncover strategies to gain deep insights into the customer journey and grow new-to-brand sales by over 10% on Amazon.
Unlock the potential of AMC for Sponsored Ads in this hands-on workshop for advertisers at all levels. In this session, you’ll participate in group activities, explore real-world use cases, and receive handouts to guide your learning. Gain actionable insights on how to leverage AMC Hub models and create custom audiences to drive campaign success.
Wrap up the day with drinks and light snacks during our social hour. This informal gathering allows you to connect with other attendees, engage with speakers, and discuss key takeaways from the day's sessions.
Learn how AMC integrates with Sponsored Ads to provide deeper insights into user interactions and cross-channel performance.
Uncover strategies to gain deep insights into the customer journey and grow new-to-brand sales by over 10% on Amazon.
Find out how to use sophisticated audience creation tools to specify and engage your most valuable shopper segments.
Discover how leading brands on Amazon have leveraged Xmars AMC Hub to achieve their advertising and business goals.
